In 2019 Gulf Oil renewed its partnership with the world’s leading football club, Manchester United, committing to a further three years, since becoming the first company to establish an official Fuel and Lubricants partnership with a Premier League Football club in 2016.
Over the course of the last three years, Gulf has used the partnership to significant effect – particularly in helping to open up and develop key emerging markets. With the Gulf-Manchester United partnership jointly, we have lead many different initiatives over this time. Gulf has hosted Manchester United Soccer Schools on three continents. Fan activities such as ILoveUnited have proved extremely popular, as have the appearances of Manchester United’s squad of club Legends, all over the world. All these initiatives have helped Gulf to elevate Gulf’s imagery by the regular messages. Gulf’s electronic hoardings On the Old Trafford and its products have enjoyed greater recognition through using Manchester United branding and imagery on packs and labels.
The partnership had allowed engagement with United’s worldwide family of fans, including its 325 million followers in Asia including the pre-season tour in China in 2019 when Gulf Oil China ran a very successful campaign and a PR stunt with the Manchester United first-team players. Another highlight was Manchester United Ambassador, Dwight Yorke opening the first fuel station in China, with plans for 1,000 fuel stations to be opened in the region over the next decade.